Ford’s F-series trucks make up the best-selling vehicle line in the U.S. Can its new F-150 Lightning compete with Tesla in the E.V. market? Illustration by Daniel Shepard John Seabrook loves his truck. He loves being able to help friends and neighbors move things; he loves the associations it carries with his childhood spent on a farm; he even loves just sitting in it sometimes, when it’s parked on the street in Brooklyn, “seeking solitude in the spacious back seat.” Yet this love comes with some ethical complications—modern trucks are huge, guzzling gas and posing a threat to pedestrians and fellow-motorists. Perhaps Ford’s new electric truck can assuage some of this guilt, and limit the dangers caused by America’s pickup obsession. “I want to believe that Ford can innovate in a way that preserves the pleasure I get from my F-150,” Seabrook writes, but he discovers that even well-intentioned innovation will likely bring its own series of murky trade-offs. Go along with this self-identified “laptop cowboy” as he explores the emerging electric-pickup market, looks at the “collaborative robots” building these new vehicles, and previews the new pastime—not gross, we swear—of “frunking.” Read “America’s Favorite Pickup Truck Goes Electric.” —Ian Crouch, newsletter editor |
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