Fourteen years ago, Kevin Kelly famously proposed that an artist could make a living online with a thousand true fans. Has time proved him correct? Illustration by Franco Zacharzewski In 2008, the writer Kevin Kelly’s essay “1,000 True Fans” became an Internet sensation. It made the case that the Internet was about to transform the world of creative work, and proposed a model in which, if you could recruit a thousand loyal supporters, each willing to spend a hundred dollars a year to support your work, you could make a good, middle-class salary. The seemingly utopian theory ultimately faltered, but, as Cal Newport writes, “fourteen years later, it might be making a comeback.” Newport offers several examples of individuals fulfilling Kelly’s prophecy today: a houseplant guru with a dedicated online following who offers live plant-care courses; a writer who publishes arts and science essays on her site and earns a living primarily off donations; and a duo of broadcast journalists who ditched their traditional media jobs to create an Internet show with the goal of saying “SCREW YOU to CNN, Fox News and MSNBC,” as their marketing materials put it. At the cusp of the so-called Web 3.0 revolution, are we seeing a revival in the creative middle class? What does the “dream of building a new class of digital yeomen” look like? —Jessie Li, newsletter editor If you like the New Yorker Daily, please share it with a friend. Was this newsletter forwarded to you? Sign up here. |
No comments:
Post a Comment