The producer behind BTS is bringing his formula for creating idols to America. Photograph by Charlotte Rutherford for The New Yorker Producers have been inventing pop stars and constructing super groups since well before Elvis started shaking his hips. And so, in a way, Bang Si-hyuk, whose triumphs in Korea’s music scene have made him a billionaire and earned him the nickname Hitman Bang, fits nicely into a long lineage of Svengalis. Bang has launched a new quest to dominate charts around the globe, but, as Alex Barasch reports in this week’s issue, the producer is using a formula that relies on a radical kind of fan service from his artists, and his enthusiasm seems increasingly disconnected from the sound. “Music delivers a very strong experience and emotions in an instant of listening,” Bang explains. “But we want to make it so that it can be part of a much longer and more sustained type of content consumption.” Will the future of pop need music at all? Support The New Yorker’s award-winning journalism. Subscribe today » |
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