The history of recorded music is now at our fingertips. But the streamer’s algorithmic skill at giving us what we like may keep us from what we’ll love. Illustration by Nick Little Spotify’s yearly “Wrapped” has become a defining project for the company, with its social-media-ready graphics that allow users to connect with listeners around the world and to reflect on their year. A new book from Liz Pelly, which Hua Hsu reviews for this week’s issue, offers a comprehensive look into how “Wrapped” and other features of the streaming service have changed not just how we listen to music but what we listen to. When Spotify learned, early on, to track user behavior, it began to anticipate our habits. As a result, “we’ve been conditioned to want hyper-personalization from our digital surroundings,” Hsu writes. “The collection of so much personalized data—around what time of day we turn to Sade or how many seconds of a NewJeans song we play—suggests a future without risk, one in which we will never be exposed to anything we may not want to hear.” |
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