Surfing the Peninsula

"How's the surf?"

Put it this way....

Those hoping to 'discover' the Next Big Thing may want to look elsewhere. There are enough Surf Meccas already annointed and exploited by the surf rag trade. Validated to the masses with mechanized pro surf contests, surf hero development campaigns, blanket ad supported media coverage and clothing stores with pretensions to be surf shops, ostentatiously displaying a token board or two in the window. In Bahia, Itacaré, the outstanding example of the genre.

Without wanting to appear coy about Peninsula surf, let's recall how surfer-mountaineer-sailor Yvon Chouinard, owner of "Patagonia"0 a progressive clothing and adventure hardware company- once put it. Paraphrasing comments by a wise observer of the modern era ....

"An adventure whose outcome is known is no adventure."

With real time surf reports spotlighting most of the planet's surf breaks over the internet, and massive surf biz media coverage- the authentic adventure has turned into an endangered species.

So we will do our best to help safeguard your own adventures: Wishing you happy discoveries!