| The media startup Puck is aiming to build a business by covering power and wealth from the inside.  Photograph by Mark Peterson / Redux for The New Yorker What does it mean for a digital-media company to have a “pro-success” attitude? And what exactly does its editor-in-chief mean when he says, “Élite journalists are our influencers. And there is a chance to arbitrage the confluence of their influence and their opportunities.” That’s what Clare Malone sorts out in a rollicking story about the startup Puck and Jon Kelly, its editor-in-chief and co-founder. Puck covers the dealings inside Hollywood, Wall Street, Washington, and Silicon Valley with what Malone identifies as an unreserved “fixation on the rich and powerful.” Its power readers, in turn, are those very same people—the likes of Jen Psaki, Hank Paulson, Kara Swisher, and Sheryl Sandberg—as well as what Malone calls “a privileged class of strivers” hoping to join their ranks. If you don’t quite rate as élite, Puck may offer the secrets to at least become élite-adjacent. But, as one journalist described his Puck experience, “You realize once you subscribe, it’s a bit like going into a V.I.P. room at a club. You’re, like, ‘Wait, after all that effort I ended up in here?’ ” —Ian Crouch, newsletter editor Support The New Yorker’s award-winning journalism. Subscribe today » | 
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