Bela Bajaria oversees the streaming giant’s hyper-aggressive approach to TV-making. But how much more content can the world absorb? Photograph by Sela Shiloni for The New Yorker As Netflix’s co-C.E.O. Ted Sarandos explains to the staff writer Rachel Syme, the company’s objective is to be “equal parts HBO and FX and AMC and Lifetime and Bravo and E! and Comedy Central.” Put more simply, that means encompassing all of cable television—and perhaps replacing it. The executive tasked with leading this effort, and similar four-quadrant market saturation in other countries, is the fifty-two-year-old Bela Bajaria, whose great talent, Syme writes, has been to turn Netflix into “a universal power converter, plugging in and adapting successful show formats to different parts of the world.” We often joke about the shadowy “algorithm” running our viewing lives, but in this deeply insightful story we catch a rare glimpse of the power wielded by people inside the churning entertainment machine. —Ian Crouch, newsletter editor Support The New Yorker’s award-winning journalism. Subscribe today » |
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